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Hi—I'm Guillaume, a Creative Director from Paris now living the Dutch life in Amsterdam. Until I save up enough money to realize my dream of becoming a star-faring astrotourist, I’m realizing new, transformative ideas, back here on Earth.
Torrents of TruthNebo x 72andSunny
CR7 DecentralizedBinance
Behind The SourceHackYourFuture
Grind Now Glory LaterUnder Armour
S-ParkWhatDesignCanDo
CAR-2-BIKEVeloretti
Make Love Not WallsDiesel
A Space Force RedesignUnited Earth Space Force
GIVE-A-SHEETWorld Health Organization
Search SoundsGoogle
The Chuck II FilterConverse
F*CK CARSVeloretti
Axe MusicAxe
The World's First Wireless ExhibitionMuseum of Wi-Fi
The High Five GloveGimme
The Anti-Foot CanOrangina
You Don't Know OperaDutch National Opera
Follow TrêveFrance Gallop
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Purpose
Gimme

Structure
Side Hustle

Role
Founder, Creative Director

How to digitalize the world's most social gesture?

Context Like, Swipe, Poke, Follow... If our digital world is full of social gestures, we may have forgotten the most iconic of them all: the High Five.

Mission How to restore justice and finally bring the High Five to the digital era?

Idea Gimme—the High Five Glove: a connected glove that tracks and shares every High Five you do.

Above Launch Film for Gimme.

Features

Mmm, at first glance, it just looks like another stupid hipster-friendly product... Now what? Well, the thing is Gimme isn't just a glove. It also tracks and shares every High Five you do.

Once paired with your smartphone, Gimme gives you the strength with which you've just hit your buddy's hand.

Gimme also saves the exact locations where you performed all of your palm smacks.

Above An example of how Gimme shows up on your feed.

Each High Five gets instantly shared on your Facebook or Twitter feed, letting all your friends feel the BAM—just like if they were here.

Above Close up on the glove's Bluetooth Low Energy sensor.

How does it work?

Gimme embeds a Bluetooth Low Energy motion sensor. So once you feel and hear that gratifying BAM, Gimme feels it too.

In more concrete terms, a 9-axis accelerometer records all of your hand’s movements and then, here comes the magic. Thanks the beautiful poetry of hundreds of code lines, Gimme is able to make the distinction between what IS a High Five and what is NOT.

Above Making-of the first series of prototypes for Gimme.

App

Website

Since 2018, I've been working at 72andSunny Amsterdam on brands such as Axe, Coca-Cola, Google and Under Armour.

Current

2022 → Creative Director
@ 72andSunny Amsterdam

Past

2020 → Associate Creative Director
@ 72andSunny Amsterdam

2018 → Senior Creative
@ 72andSunny Amsterdam

2017 → Associate Creative Director
@ Anomaly Amsterdam

2015 → Senior Creative
@ Anomaly Amsterdam

2013 → Senior Creative
@ Fred & Farid Paris

2012 → Art Director
@ Magic Garden

2010 → Art Director
@ TBWA Paris

Awards

Torrents of Truth
→ Anthem Awards 2023
GOLD (Humanitarian Action & Services - Product or Service)
GOLD (Humanitarian Action & Services - National Awareness Campaign)
SILVER (Humanitarian Action & Services - News & Journalism)
SILVER (Humanitarian Action & Services - Awareness & Media)
→ Shorty Awards 2023
WINNER (Pro Bono, Emerging Platform)
AUDIENCE HONOR (Pro Bono, Emerging Platform)
GOLD (Local Campaign)

Behind the Source
→ Eurobest 2020
GOLD (Digital Craft)
→ ADCN 2021
GOLD (Diversity, Equity & Inclusion)
FINALIST (Digital Craft)
→ Clio Awards 2020
BRONZE (Cause Related)
→ Epica Awards 2020
BRONZE (Websites)
BRONZE (Public Interest - Social)
→ Lovie Awards 2020
GOLD (Best Cause Marketing Campaign)
→ Caples 2020
Silver (Digital B to B)
Silver (Digital B to C)
Bronze (Not for Profit)
Bronze (PR)

United Earth Space Force
→ Awwwards 2020
SITE OF THE DAY (October 30, 2020)

S-Park
→ D&AD 2019
Future Impact Winner (Initiative / Environment and Sustainability)
→ Index Award 2019
Finalist (Community)

CAR-2-BIKE
→ Cannes Lions 2019
Bronze (Creative eCommerce)
2x Shortlists (Creative eCommerce)
Shortlist (Creative Data)

→ D&AD 2019
Shortlist (Campaign / Environment and Sustainability)
→ Epica Awards 2019
Silver (Promotions & Incentives)
Shortlist (Public Interest - Environment)

GIVE-A-SHEET
→ One Show 2021
Shortlist (User-Generated Content)
Shortlist (Innovation in Lockdown)

Search Sounds
→ FWA
FWA of the Day (September 6, 2019)

Make Love Not Walls
→ Cannes Lions 2017
5x Bronze (Outdoor)
→ D&AD 2017
Graphite Pencil (Outdoor Advertising)
→ Epica Awards 2017
Bronze (Fashion, Footwear & Personal Accessories)
→ Clios 2017
4x Shortlists (Fashion Photography)

Museum of Wi-Fi
→ AWWWARDS 2016
Honorable Mention (Site of the Day)

The Anti-Foot Can
→ Cristal Festival 2014
Gold (Marketing Innovation)
Bronze (Brand Entertainment & Content)
Bronze (Consumer Marketing)
Bronze (Outdoor)
4x Shortlists
→ New York Festivals Advertising Awards 2015
Gold (Branded Entertainment)
→ Webby Awards 2015
Nominee (Social)
→ Eurobest 2014
Finalist (Innovation)
→ Grand Prix Stratégies du Brand Content 2014
Gold (Event)
→ Grand Prix Stratégies du Sport 2014
Gold (Event)

En Mode Voiture
→ Grand Prix du Brand Content 2013
Gold (Charity / Social / Great Causes)
→ Grand Prix Stratégies du Marketing Digital 2013
Gold (Interactive Movie)

Gère ton Permis
→ Grand Prix du E-Marketing 2013
Bronze (Online Campaign)
→ Grand Prix du Brand Content 2012
Gold (Bank / Insurance)
→ Top Com Consulmer 2012
Bronze (Online Campaign)