Agency
72andSunny Amsterdam
How to let CR7's fans own a piece of the legend?
Context Binance is the world’s leading crypto marketplace, on a mission to decentralize the world; breaking barriers to include everyone, everywhere; changing the way we pay or invest; reinventing fandom culture. But more than ever the web3 still feels like a techy dream for the nerdy few. Will it make it or break it?
Mission With a little help from Earth’s most followed, most famous athlete, we embarked on a journey to change that—taking the real value and potential of crypto, NFTs and blockchain to... literally EVERYONE.
Idea Introducing CR7: Decentralized. A pantheon to Cristiano Ronaldo. Built in web3. And for EVERYONE to own.
Above Case Study for CR7 Decentralized.
Above Launch film for CR7 Decentralized, directed by Ernest Desumbila and post-produced by Sauvage.
A pantheon built in web3
It’s made of 7 monuments, each immortalizing a defining chapter in the life, career and legacy of Ronaldo.
Above The Coronation.
7 moments of football history, sculpted piece by piece, and minted as unique crypto-collectibles.
The 7 collectibles
Above From Cristiano’s first steps on the pitch, to the day he changed football forever, Manchester, the Coronation, the Restoration, taking the game to new heights, and winning everywhere.
3 levels of rarity
Above Each drop came in 3 levels of rarity (Rare, Super-rare, Legendary) allowing numerous but also die-hard fans to own ultra-rare moments of CR7’s odyssey.
7 Drops
The collectibles were launched in 7 successive drops on the Binance NFT Marketplace.
69,815 Owners
Each drop sold out within hours, but the collectibles are still being exchanged between fans on Binance as we speak.
In the end 149k joined us on Binance and more than 69k eventually got their hands on their own piece of the legend.
Making-of
The campaign was forged in the metaverse by a bunch of incredible people.
Ernest, Llbert, and everyone else at Sauvage and Iconoclast. Matteo, Natasha, Tom, Blaz and the rest of the gang at 72andSunny. Stacey. They all went to the moon (and back) so that CR7 could land into Binance's web3.
Above VFX Break-down for CR7 Decentralized.
