Search Sounds

Google

Context

For Young Germans nothing is ever defined. They are work-in-progress. Their identities not singular but diverse. And this is how they live their lives: there’s always something else to do, something else to be. There are no contradictions, just constant collisions.

Mission

Let's show them how Google Search can help them come as they are by fuelling these collisions.

Idea

Search Sounds, a mobile only experiment that visualizes unexpected collisions of trending search terms and topics in Germany, in a way that’s never been done before.

Website

http://searchsounds.withgoogle.com/

Launch Video

We worked with a Berlin-based DJ and producer mobilegirl to turn Germany’s trending search terms into sounds. “Upcycling” became a saw cutting a wood board. “Cosplay” became swords slashing. “Zero waste” became the crunching of plastic bottles. We sampled sounds for ramen, true crime podcasts, and everything in between.

Mobile Experiment

Then, we turned them into a unique experience letting people express the collisions they're made of through music.

How it works?

Much like the unexpected information we learn every day from Google searches, Search Sounds mashes up sound effects into unexpected combinations. Each sound effect is accompanied by a playful animated visual, making it a multi-sensory experience. Once people browse the library and choose three sounds, the experience mixes them together into a song and creates a video they can download and share.

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