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Hi—I'm Guillaume, a Creative Director from Paris now living the Dutch life in Amsterdam. Until I save up enough money to realize my dream of becoming a star-faring astrotourist, I’m realizing new, transformative ideas, back here on Earth.
Behind The SourceHackYourFuture
S-ParkWhatDesignCanDo
Make Love Not WallsDiesel
CAR-2-BIKEVeloretti
Search SoundsGoogle
The Chuck II FilterConverse
F*CK CARSVeloretti
Axe MusicAxe
The World's First Wireless ExhibitionMuseum of Wi-Fi
The High Five GloveGimme
The Anti-Foot CanOrangina
You Don't Know OperaDutch National Opera
Follow TrêveFrance Gallop
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Client
Veloretti

Agency
G-UNIT Amsterdam

Role
Creative Director

How to push drivers to ditch their car for a bike?

Context Despite the Mayor's best efforts to reduce the number of cars, traffic still chokes the streets of Paris, and holds the city back.

Mission With European Mobility Week coming, Veloretti, an Amsterdam bike manufacturer, saw an opportunity to push Paris forward, nudging every Parisian driver to ditch their car... for a bike.

Idea CAR-2-BIKE, a promo campaign where we turned 5 million Parisian license plates into 5 million promo codes, granting all car owners a discount for a bike, and the perfect excuse to become a cyclist.

Above Case Study for CAR-2-BIKE.

Awards & Press

Cannes Lions 2019
BRONZE (Creative eCommerce)
2X SHORTLISTS (Creative eCommerce)
SHORTLIST (Creative Data)

D&AD 2019
SHORTLIST (Campaign / Environment and Sustainability)

Epica Awards 2019
SILVER (Promotions & Incentives)
SHORTLIST (Public Interest - Environment)

Contagious
Two wheels good, four wheels bad 

Forbes
Where The Lions Roar: Creative E-Commerce Winners From Cannes 

Influencia
Des vélos friendly pour automobilistes indécrottables 

The Drum
Veloretti: Car-2-Bike 

Since 2018, I've been working as Senior Creative at 72andSunny Amsterdam on brands such as Audi, Axe, Google and HackYour­Future.

Last

2018 → Senior Creative @ 72andSunny Amsterdam

Past

2018 → Associate Creative Director @ Anomaly Amsterdam
2015 → Senior Creative @ Anomaly Amsterdam
2013 → Senior Creative @ Fred & Farid Paris
2012 → Art Director @ Magic Garden
2010 → Art Director @ TBWA Paris

Awards

Behind the Source
→ Caples 2020
Silver (Digital B to B)
Silver (Digital B to C)
Bronze (Not for Profit)
Bronze (PR)

S-Park
→ D&AD 2019
Future Impact Winner (Initiative / Environment and Sustainability)
→ Index Award 2019
Finalist (Community)

CAR-2-BIKE
→ Cannes Lions 2019
Bronze (Creative eCommerce)
2x Shortlists (Creative eCommerce)
Shortlist (Creative Data)

→ D&AD 2019
Shortlist (Campaign / Environment and Sustainability)
→ Epica Awards 2019
Silver (Promotions & Incentives)
Shortlist (Public Interest - Environment)

Search Sounds
→ FWA
FWA of the Day (September 6, 2019)

Make Love Not Walls
→ Cannes Lions 2017
5x Bronze (Outdoor)
→ D&AD 2017
Graphite Pencil (Outdoor Advertising)
→ Epica Awards 2017
Bronze (Fashion, Footwear & Personal Accessories)
→ Clios 2017
4x Shortlists (Fashion Photography)

Museum of Wi-Fi
→ AWWWARDS 2016
Honorable Mention (Site of the Day)

The Anti-Foot Can
→ Cristal Festival 2014
Gold (Marketing Innovation)
Bronze (Brand Entertainment & Content)
Bronze (Consumer Marketing)
Bronze (Outdoor)
4x Shortlists
→ New York Festivals Advertising Awards 2015
Gold (Branded Entertainment)
→ Webby Awards 2015
Nominee (Social)
→ Eurobest 2014
Finalist (Innovation)
→ Grand Prix Stratégies du Brand Content 2014
Gold (Event)
→ Grand Prix Stratégies du Sport 2014
Gold (Event)

En Mode Voiture
→ Grand Prix du Brand Content 2013
Gold (Charity / Social / Great Causes)
→ Grand Prix Stratégies du Marketing Digital 2013
Gold (Interactive Movie)

Gère ton Permis
→ Grand Prix du E-Marketing 2013
Bronze (Online Campaign)
→ Grand Prix du Brand Content 2012
Gold (Bank / Insurance)
→ Top Com Consulmer 2012
Bronze (Online Campaign)