F*CK CARS

Veloretti

Context

In Europe’s biggest cities the war between cyclists and cars has never reached such a hot spot. In cities such as Paris, London or Roma, cyclists suffer from the noise, the pollution and the danger caused by the many vehicles of the road.

Mission

How to propel Veloretti — an independent bicycle brand from Amsterdam — to the head of the velorution?

Idea

F*CK CARS, a straightforward message to all the cars out there. But instead of saying it out loud, we said it… with a bike, of course.

Film

Snapshots

Posters

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